Views: 0 Author: Site Editor Publish Time: 2026-04-29 Origin: Site
At FEICON 2026 in São Paulo, Howell joined a global gathering of construction and building materials professionals, engaging with partners, distributors, and technical experts from across Latin America.
Rather than simply presenting products, the exhibition served as a valuable opportunity to better understand how material performance is evaluated in real-world conditions—and how expectations are evolving in this market.
One clear shift in conversation was evident throughout the exhibition:
the focus is moving beyond product specifications toward practical performance in application environments.
Discussions consistently centered on:
Behavior under high humidity and strong UV exposure
Long-term durability in tropical and coastal conditions
Environmental standards, particularly low VOC requirements
Compatibility with local construction and installation practices
These factors are increasingly shaping how materials are selected and evaluated.
Howell’s portfolio—including MS sealants, silane-based systems, and waterproofing materials—was presented within the context of these real application demands.
In particular, solutions offering:
Low VOC and environmentally responsible formulations
Stable performance across diverse climates
Ease of application for on-site efficiency
drew strong interest from visitors seeking reliable and adaptable materials.
As conversations developed, many interactions moved beyond general inquiries toward more practical considerations, such as:
Product adaptation for specific use cases
Supply capabilities and lead times
Technical support during application
Opportunities for local distribution
This progression reflected a growing alignment between market needs and Howell’s technical approach.
Latin America continues to offer significant growth potential in construction and infrastructure. At the same time, the region presents distinct environmental and application challenges that require carefully adapted solutions.
The insights gained at FEICON reinforced the importance of combining material innovation with local understanding.
FEICON 2026 provided not only visibility, but clarity.
For Howell, the next step is to translate these on-site exchanges into more targeted products, stronger technical support, and closer collaboration with regional partners.
We look forward to building long-term relationships and contributing to the development of more efficient and sustainable construction solutions in Latin America.
